Dear CoverGirl: Here’s Why I’m Not Buying Your ‘Clean Fresh’ Line

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Don’t be fooled by the pretty labels. Do your research because this line is anything but clean.

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On Christmas Day in 2019, CoverGirl launched what they are calling their “Clean Fresh” line and I really, truly, beg that you all take some time to actually look at the ingredients used in this collection – not just the pretty packaging. So many of their typical, harmful ingredients are still used in every single product and this is the perfect example of why we all need to educate ourselves about clean beauty.

Photo Credit: Amazon

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Dear CoverGirl: Here’s Why I’m Not Buying Your ‘Clean Fresh’ Line

Dear CoverGirl,

I was really excited to hear that you were launching a clean beauty line, but I have to say that I’m both disappointed and confused. I’m happy that the four products in this Clean Fresh collection are free from talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates, because these have been linked to things like cancer, hormonal issues, skin barrier disruption. Simply put: these don’t belong on our skin (however, they are still present in your other products).

BUT, there are MANY other questionable ingredients in these supposedly “clean” products and I fear that people will be fooled by your pretty packaging and think that these products are safe, when they aren’t actually clean beauty products.

For reference, these are the ingredients that are troubling: cyclopentasiloxane, denatured alcohol, tocopheryl acetate, fragrance, and more. It almost seems like instead of actually protecting your customers, you want to actually just look like you are protecting them. Not cool.

Medium wrote, “The CoverGirl Clean Fresh ingredient standards have absolutely nothing to do with safety and everything to do with capitalizing on limited consumer knowledge. After all, most people know parabens are problematic, but can’t reference PEGs in casual conversation. Most can cite the issues with talc (see: the Johnson & Johnson ruling), but few are familiar with tocopheryl acetate.”

Now I know that we all have to decide what clean beauty means for ourselves and every person has their own threshold as to what they are willing to put up with, but this just isn’t good enough – for anyone.

Sincerely,

A very concerned clean beauty advocate

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Looking for more information about clean beauty products? I’ve got you covered!

You guys, I was SO excited to hear the CoverGirl was launching this collection. I so badly wanted it to be good. I loved the packaging and how accessible it would be for so many people to make better beauty choices, but it completely failed all of us. This is a prime example of greenwashing and why we need to take matters into our own hands. Please do your research before buying beauty products and don’t hesitate to email me with any questions or help navigating through the shopping process: allison@projectmotherhoodnyc.com

XOXO,

Allison