How to Find Your Personal Style After 40 (Without Dressing for Your Age)

Finding your personal style after 40 isn’t about dressing for your age. Here’s how to build a wardrobe that fits your life and feels like you. There’s something about approaching 40 that makes you reevaluate things. Not necessarily in some dramatic, burn-your-whole-life-down kind of way. But you start paying closer attention to what fits—and I don’t just mean your jeans. What fits your life now? What still feels like you?…

A New Chapter: Finding My Footing, My People, and a Routine That Works

Life lately: a new job, 5:15 a.m. alarms, basketball practices, and finding my place in a season of change. I’ve been keeping a little something to myself lately, and I think it’s finally time to share. If you’ve been following along here on Project Motherhood, you know that this year has been full of transitions. Some exciting, some unexpected, and some that have required me to completely rethink what I…

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Meet Allison

Hi, I’m Allison!

I’ve been blogging since 2010 (yup, I’m an OG mom blogger!) and now work full time as both an influencer and a Director of Influencer Marketing. My husband Chris and I have been married going on 17 years, and I love him more each day. I’m a mom of two, Blake age 8, my sassy daughter, and Branden age 16, our too cool for the camera teenager. At the end of 2024, I launched Influencer Secrets Academy to help influencers just starting out learn how to make a full-time income. I promise to keep it real.

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Motherhood

Favorite Fashion Finds

Stylish, practical, and made with you in mind. These favorite picks bring a perfect mix of comfort and flair to your wardrobe to keep you looking and feeling your best, no matter how busy life gets.

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Fashion

Wellness Must Haves

Handpicked essentials to support your wellness and self-care. Everything is to help you feel balanced, refreshed, and ready to take on the day, all while treating yourself.

Wellness