The Next Chapter of Project Motherhood
There are seasons in life when everything feels loud and busy and full of movement. And then there are seasons where things grow quietly behind the scenes. The last few months have been a little bit of both. If you’ve been following Project Motherhood for a while, you know that this space has always been a place where I try to share real life — not the perfectly curated version,…
My Goals as We Head Into 2026 (And Why I’m Doing Things Differently This Time)
My goals for 2026 are simpler, more intentional, and rooted in real life. A reflection on work, wellness, and doing things differently. As I head into 2026, I am doing so from one of the most demanding seasons of my career. My role as Marketing Lead at CloneForce is fast-paced, high-pressure, and deeply consuming in the best and hardest ways. Working in AI as a woman, and leading marketing in…
How to Set Realistic Goals as a Mom (Without Burning Yourself Out)
How to Set Realistic Goals as a Mom without burnout. A practical, grace-filled approach to goal setting that actually works in real life. Every January, goal setting feels hopeful. Fresh planners. New routines. Big intentions. And then real life shows up. Kids get sick. Schedules change. Work deadlines pile up. Motivation dips. And suddenly the goals that felt exciting a few weeks ago start to feel heavy. If you have…
Emily in Paris Is Back — and My Inner Marketing Lead Has Thoughts
Watching Emily in Paris as a real marketer hits differently. A candid take on Instagram growth, strategy, and modern marketing. In my role as Marketing Lead at CloneForce, I spend my days thinking about how brands actually grow. Real growth. The kind that requires strategy, testing, iteration, and patience. I work closely with teams who are trying to do more with less, navigate crowded digital platforms, and build meaningful connections…
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Meet Allison
Hi, I’m Allison!
I’ve been blogging since 2010 (yup, I’m an OG mom blogger!) and now work full time as both an influencer and a Director of Influencer Marketing. My husband Chris and I have been married going on 17 years, and I love him more each day. I’m a mom of two, Blake age 8, my sassy daughter, and Branden age 16, our too cool for the camera teenager. At the end of 2024, I launched Influencer Secrets Academy to help influencers just starting out learn how to make a full-time income. I promise to keep it real.
Motherhood
Favorite Fashion Finds
Stylish, practical, and made with you in mind. These favorite picks bring a perfect mix of comfort and flair to your wardrobe to keep you looking and feeling your best, no matter how busy life gets.
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Fashion
Wellness Must Haves
Handpicked essentials to support your wellness and self-care. Everything is to help you feel balanced, refreshed, and ready to take on the day, all while treating yourself.
